Leveraging the talent and domain experience from our core-team and founders-in-residence, we scan established and emerging domains for opportunities. Once we spot an opportunity, we design an idea brief, scrutinise as a team and progress promising ideas.
We validate rapidly in small cycles, designing low-cost and fast-to-execute minimum viable tests. Interviewing customers, digging through detailed research, building small prototypes, fake-door tests - whichever tool is right for the job.
After we’ve built strong conviction in an idea space, we ramp up core-team involvement and spin out a brand and MVP. Here we focus on small iterations to build product-market fit and traction with early adopters. At the end of this stage, the start-up is ready for investment. The investment committee is brought in to review the pitch and make a decision on fund allocation.
Here the start-up is incorporated, invested into, and becomes an autonomous entity. We leverage our talent networks to build an all-star team, and get the start-up growing revenue fast.
Lastly, we focus on growth. Driving up active users, revenues and providing routine check-ins and advisory for our portfolio companies. Founders can continually leverage the power of our network to get warm introductions, investor feedback and mentorship from industry experts who have lived founder challenges before.